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Introduction
Imex Live Events is hosting the Spirits of Mexico Culture & Tourism Festival in Heritage Square, downtown Phoenix, this December. The festival aims to immerse attendees in the culture of Chihuahua, Mexico, through the exploration of Agave Spirits Mezcal & Tequila, music, and tourism opportunities. General admission tickets are priced at $45 and include a recycled engraved shot glass and 10 sampling tickets to taste the spirits.
Embracing Chihuahua’s Culture
Yazmin Quezada, the founder of Imex Live Events, was born in Texas but raised in Chihuahua before moving to El Paso. She relocated to the Valley in 2019 and developed a love for Arizona. Quezada expresses gratitude for the open, inclusive, and supportive nature of the Phoenix community towards the Hispanic community. She feels welcomed and supported by the city of Phoenix and local business owners, citing the community’s embrace of their culture as heartwarming.
Celebrating Mexican Culture
Imex Live Events was established with the goal of celebrating Mexican culture and connecting the local community with its roots. The objective is to hold this event annually in Arizona and expand to different locations across the nation. Each year, one of the 32 states that constitute Mexico will be represented at the festival. This approach allows attendees to discover new destinations and experience the culture of different Mexican states through the events.
Promoting Sustainable Tourism
Imex Live Events focuses on promoting sustainable tourism through their culturally conscious events. They ensure that tour operators are present at each event, giving attendees the opportunity to connect with the locals and explore the state further. By encouraging attendees to directly connect with the community, Imex Live Events aims to provide a more authentic and immersive travel experience. This approach supports local businesses and helps the community grow.
The Spirits of Mexico Culture & Tourism Festival
The Spirits of Mexico Culture & Tourism Festival offers attendees a chance to embark on a journey and immerse themselves in the culture of Chihuahua. Alongside authentic drinks, music, and food, the festival brings individuals from the state in Mexico to provide a true representation of the culture. This also allows businesses from Chihuahua to connect with the community and expand their reach.
Discover Chihuahua
Quezada urges people to give Mexico a chance as a tourist destination, despite negative perceptions of the country. She highlights the many offerings that Chihuahua has, from tourism to culture, food, and spirits. Quezada assures potential visitors that they will find something to love at the festival and encourages them to take the opportunity to explore the state and its local experiences.
Event Details
Tickets for the Spirits of Mexico Culture & Tourism Festival can be purchased online. The festival will take place at Heritage Square, which will be transformed into a festive environment for the event. Attendees can expect performances by Mariachi and Folklorico groups, as well as Tourism Loteria Games. Registration for the cooking class is on a first-come, first-served basis.
- Date: December 2-3
- Location: Heritage Square, 113 N. 6th St., Phoenix
- Ticket Price: $45 (includes a recycled engraved shot glass and 10 sampling tickets)
For more information about the festival, visit the official website of Imex Live Events at imexliveevents.com.
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